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Businesses can also use machine learning to up-sell the right product, to the right customer, at the right time. In 2018, marketers will continue to rely on machine learning to understand open rates when it comes to email – so you know exactly when to send your next campaign to increase click through rates and ROI. The next big thing? It might sound small but ticket tagging and re-routing can be a massive expense for small businesses – costs that can be saved with machine learning. Having a sales inquiry automatically end up with the sales team, or a complaint end up instantly in the customer service department’s queue, is going to save companies a lot of time and money, and this is all being made possible with modern technology.

And while solving issues in record time and delivering successful email campaigns is great, this is just the beginning. Here’s what else to expect in 2018: You’ve been shopping for a new pair sunglasses on Amazon, then before you know it, your Facebook feed is filled with multiple eyewear ads and related trends for Summer: this is machine learning. In-fact, this example of analyzing data based on a user’s purchase history or online shopping behavior is the future for e-commerce.

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